MeFirst Ltd ("MeFirst", "we", "us") operates mefirst.ie, a web-first marketplace that connects customers with independent beauty, barber, and wellness businesses across Ireland ("Shops").

MeFirst is a neutral matching, scheduling, and payments-facilitation platform. We do not employ Shop staff, perform beauty or wellness services, or guarantee the quality, safety, hygiene, or outcome of any appointment booked or paid for through the Platform.

By accessing or using MeFirst, you agree to these Terms of Service, our Privacy Policy, and Cookie Policy. If you do not agree, you must not use the Platform.

Business owners ("Merchants") must also accept the Merchant Agreement before completing Shop onboarding, listing services, or accepting bookings.

We may update these Terms from time to time. The version and "Last updated" date shown on this page apply from publication. Continued use after material updates constitutes acceptance of the revised Terms.

MeFirst provides technology only: discovery, mapping, scheduling, hybrid payments via Stripe Connect, social lookbook features, notifications, and related communication tools. We are not a party to the service contract between a customer and a Shop.

Map tiles, routing estimates, and address geocoding may rely on third-party open-source services (including OpenStreetMap, Nominatim, and OSRM). Travel times and pin locations are estimates only and may be inaccurate. MeFirst accepts no liability for delayed arrivals, missed appointments, or navigational errors arising from such estimates.

To the fullest extent permitted by Irish and applicable EU consumer law, MeFirst shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Platform, including without limitation missed appointments, service dissatisfaction, allergic reactions, property damage, or personal injury occurring at a Shop premises.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded under Irish law.

Subject to the foregoing, our total aggregate liability to you for any claim relating to the Platform shall not exceed the greater of (a) the platform commission and Service Fees actually retained by MeFirst in connection with your transactions in the twelve (12) months preceding the claim, or (b) one hundred euro (€100).

MeFirst is a booking and discovery Platform for salon, barber, beauty, and wellness appointments. Customers of any age may browse Shops and book services. There is no minimum age requirement to use MeFirst as a customer.

Where you create an account (via Google Sign-In), you are responsible for maintaining the confidentiality of your Google credentials and for all activity under your MeFirst account. If you help a younger person book, you remain responsible for that account activity.

Google Sign-In creates a customer account. A Merchant (owner) role is assigned only when MeFirst creates a Shop for that account through business onboarding. Administrator access is assigned only by MeFirst. You cannot grant yourself owner or admin status. Merchants listing a Shop must be legally able to operate that business under applicable Irish law.

Customers may add one or more appointments to a single cart and checkout together. At checkout, the available payment options are generally:

The price you pay is the Shop's listed service amount plus any Service Fee shown at checkout. MeFirst also charges Merchants a platform commission on certain online sales, as set out only in the Merchant Agreement. That commission is deducted from the Merchant's payout. It is not added to the Customer's checkout total.

The Service Fee is a single line item shown at checkout. It covers anticipated Stripe Ireland card-processing costs (including applicable VAT on those Stripe fees) on the booking value charged online. The customer pays this Service Fee on both Pay Now and Pay at Shop checkouts. Bookings settled entirely with membership credits are not charged a Service Fee. On Pay at Shop bookings the service balance is collected by the Merchant in person and only the Service Fee is charged online. Membership packs and merch are charged at the listed price; any Merchant commission or processing on those sales is taken from the Merchant, not added as a Customer line.

MeFirst does not store full card Primary Account Numbers; card data is processed by Stripe in accordance with PCI-DSS.

Gift bookings may designate a recipient name while the paying customer remains the account holder responsible for payment and cancellation. Group / bridal session links allow invitees to book their own slots and pay for themselves within a shared session hosted by another user.

Flash Discount Slots are optional last-minute discounted windows created by Merchants; claiming a flash slot applies the Merchant's stated discount at checkout where eligible.

Prices, service descriptions, durations, staff assignment, booking horizons, and availability are set solely by Shops. MeFirst does not set Shop retail pricing.

If the Shop cancels a booking, the customer receives a full refund of every amount paid online (service total and Service Fee), even inside the Shop's notice window. MeFirst may debit the Merchant for the Stripe processing cost of that refund so the platform is not left covering card fees.

If the customer cancels, the Shop's cancellationNoticeHours window applies. Pay Now bookings cancelled with sufficient notice receive ninety percent (90%) of the service amount via Stripe. Ten percent (10%) of the service amount is retained as a cancellation hold as described in the Merchant Agreement. Cancellations inside the notice window forfeit the amounts paid online. The Service Fee is never refunded on a customer-initiated cancellation.

Pay at Shop bookings cancelled by the customer generally have no online service charge to refund (the Service Fee stays). If the Shop cancels a Pay at Shop booking, any Service Fee charged online is refunded in full.

Legacy ten percent (10%) deposit bookings, if any remain on the system, are treated as non-refundable online charges for refund purposes.

Refunds are processed through Stripe and may take five to ten (5–10) business days to appear on a customer statement. Disputes about service quality must be raised with the Shop; MeFirst may assist with payment records but is not the service provider.

Customers and Merchants may post comments, likes, follows, reviews, and (for Merchants) lookbook media. You retain ownership of your content but grant MeFirst a non-exclusive, worldwide, royalty-free licence to host, display, and distribute that content on the Platform for marketplace operation and discovery.

Lookbook uploads may be screened by automated SafeSearch image moderation before storage. Content that appears to involve adult, violent, or racy material at high likelihood may be rejected. Merchants remain responsible for ensuring their media is lawful and non-infringing.

Daily lookbook posting limits and maximum video durations may apply as implemented in the product. Shop profile galleries are limited in number of images as disclosed in the product UI. Shop Stories (short photo or video posts) expire after twenty-four (24) hours and are not a permanent catalogue.

At checkout, customers may add optional vibe and service-preference notes (for example a quieter chair). Those notes are stamped onto the booking for Merchant visibility and may be saved on the account for the next checkout. They are not a public review and are not used to rank Shops.

The Platform may send transactional emails (booking confirmations, cancellations, appointment reminders, group-session notices, flash-slot alerts where applicable) and in-app notifications (for example follows, likes, comments, and group booking events).

Marketing-style flash-slot emails to prior bookers or Merchant-imported contacts are initiated by Merchants under the Merchant Agreement; recipients may contact the Shop or MeFirst support to object where applicable law provides that right.

MeFirst may display first-party promotional placements (including paid Spotlight for Shops) and, where configured, third-party advertising such as Google AdSense on web surfaces.

Third-party ad networks may use cookies or similar technologies as described in the Cookie Policy and the third party's own policies. MeFirst does not sell your personal data to data brokers.

MeFirst branding, software, and Platform content are owned by MeFirst Ltd or its licensors. Shops retain ownership of their logos, service descriptions, and media uploaded to the Platform, subject to the licence in Section 7.

We may suspend or terminate your account if you breach these Terms, the Merchant Agreement, or applicable law, or if required for security or regulatory reasons.

You may close your account from Settings (Delete my account), or by contacting support@mefirst.ie. Closure deletes the live account and, for Merchants, the Shop listing. A fourteen (14) day cooldown then applies before the same email, account, or premises address may open a new Shop. Closure is also subject to retention needed for legal, tax, fraud-prevention, uniqueness enforcement, and dispute-resolution purposes as described in the Privacy Policy.

Provisions that by their nature should survive termination (including liability limitations, licences already granted for hosted content, indemnity, and governing law) shall remain in effect.

These Terms are governed by the laws of Ireland. Subject to mandatory consumer rights under EU law, the courts of Ireland shall have jurisdiction.

EU consumers may also use the EU Online Dispute Resolution platform: https://ec.europa.eu/consumers/odr

MeFirst Ltd · support@mefirst.ie · mefirst.ie · Contact form available on the Platform.